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19 Components of a Brand Strategy
Posted in Brand BuildingStrategic BrandUncategorizedAdmit it…. you thought developing a strategic brand was crafting a mission statement, a logo and a tag line. 50 years ago that may have been all...
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Blue Monday
Posted in Brand BuildingChange ManagementWelcome to “Blue Monday”, January 25. Dr. Cliff Arnall, a Cardiff University researcher has identified “Blue Monday”, January 25, as the most depressing day of...
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Social Media – The Prize Inside
Posted in Brand BuildingBrand ImageSocial MediaThe secret to brand relevance isn’t a Cracker Jack prize, Twitter account, or Facebook Fan page. If you don’t have anything to say, you’re not worth...
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